nonprofit fundraising event marketing
The Akron-based nonprofit Project Outrun, now with programs in multiple cities and states, turned to Amp Strategy for support building a a not-to-be-missed movie premiere night for “Our Shoe Story,” a short documentary profiling its mission.
Design and photography by Amp Strategy
Project Goals
Create an excitement and buzz around the “Our Shoe Story Premier”
Encourage supporters of Project Outrun to attend the event
Attract ticket sales for current supporters
Amped-Up Support
In order to meet the goals from the Project Outrun team, Amp Strategy team included the following elements of support:
Marketing strategy and planning, including a full communications calendar
Social media content, management, and fan engagement
Design and photography for movie posters with Project Outrun kids
Earned media and press relationships
Corporate and individual sponsorship with well-designed marketing collateral and sponsor thank you graphics
Event planning support from logistics to venue and volunteer communications
“If you have a brand, a message, or a story that deserves to be showcased and told, then there is no other option than Amp.
They don’t just work for your cause, they become a part of its fabric. If you want your brand, message, or story to become a part of the daily dialogue of Akron, then Amp is the choice.
”
Results
Together with the Project Outrun team, we rolled out the gold carpet for families and sponsors across the regions and created an unforgettable experience that included the premiere of Project Outrun’s eight-minute short documentary, by nationally acclaimed filmmaker, Benjamin Meyer—followed by a private showing of Disney’s Frozen 2.
Over 400 tickets for this special double-feature event sold out in less than 24 hours!
President and Founder of Project Outrun Andy Shepperd added, “Thanks for amplifying our brand and for becoming a part of our family! We are forever grateful!”